The fan platform Phoning announced the deletion of past conversation records.
This action appears to be aimed at supporting the remaining members' activities.
On March 3, ADOR began the process of erasing traces left by Daniel of NewJeans. The fan-exclusive platform, Phoning, announced an official statement, revealing that certain content related to Daniel would be terminated as part of service restructuring. Accordingly, all conversation records Daniel had with fans will be deleted starting April 3 at 11 AM. Phoning expressed, "While we value the precious memories shared between artists and fans, this decision is necessary for service improvement." Earlier in December, ADOR informed Daniel of their contract termination and initiated a lawsuit for substantial damages alongside former representative Min Hee-jin. This service restructuring seems to be aimed at eliminating unnecessary controversies and creating a supportive environment for the remaining members.
This decision reflects ADOR's intention to create an environment where the remaining members can focus on their activities. By carefully adjusting communication methods with fans following Daniel's departure, ADOR aims to minimize controversy and instill a positive image for the remaining members. Additionally, restructuring content is crucial for maintaining ongoing fan support. A negative image of an artist can affect others in the group, making such adjustments a strategic move that could benefit ADOR's long-term vision.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: DB
