Open to males born in 2007 or later, applicants can showcase various skills through content.
In-person auditions will begin in Seoul, followed by multiple cities, with online applications closing beforehand.
[TV Daily Reporter Choi Hana] HYBE's label ADOR has announced a worldwide search for talent to join a boy group through its '2026 ADOR BOYS GLOBAL AUDITION'. Open to males born in 2007 or later, this audition allows participants to showcase their skills in singing, dancing, acting, songwriting, and more. ADOR emphasized that the focus will be on discovering raw talent and genuine charm rather than mere technical skill. The in-person auditions will kick off in Seoul on March 21, followed by cities such as Busan, Singapore, Japan, Canada, the USA, and Australia, with online applications closing three days before each city's audition.
This audition presents a fresh opportunity for the boy group, potentially enhancing their competitiveness in the global music market. ADOR aims to broaden the talent search by inviting participants to showcase their unique skills through various content, marking a significant shift from focusing solely on technical talent to valuing innate charm. This innovation opens pathways for integrating individual uniqueness into music and performing arts, which could resonate well in today's multifaceted entertainment landscape.
In the fiercely competitive current K-POP arena, this kind of audition will play a pivotal role in discovering new talent. ADOR could position itself as a meaningful platform that not only selects promising artists but also supports the creative potentials of musically inclined individuals. This aligns with the current trend in the industry, which prioritizes creating strong connections with fans through distinct artistic identities.
Additionally, the animated campaign short-form content symbolizes ADOR's creative process, suggesting that such modern approaches could further strengthen communication with younger generations. This could exceed audience expectations by delivering fresh experiences, thereby increasing the potential success of the audition.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: ADOR
