She faced criticism for refusing to answer questions from the press.
Her new proposals regarding litigation with HYBE could lead to complicated repercussions.
Former Adore CEO Min Hee-jin stirred controversy during her recent press conference regarding the New Jeans situation. Despite her announcement of a 255 billion won sacrifice, she refused to answer any questions from the press, which sparked criticism for her lack of communication. Her abrupt exit only intensified reporters' protests.
This conference aimed to promote her new agency, 'OK Records', while also highlighting the discrepancies in her financial claims. While announcing the 255 billion won sacrifice, she demanded 467 billion won from HYBE, leading reporters to question her calculations. Her request appears to be part of a strategy to secure new investments.
HYBE has yet to respond formally to Min's proposal and continues to remain silent. There is speculation that despite the confusion generated by the press conference, HYBE may remain in a strong position to navigate the situation diplomatically.
Min Hee-jin's press conference serves as a key example of how opaque communication can lead to significant repercussions. While her announcement was intended for the benefit of her artists, the lack of direct interaction with them raises concerns. This could adversely affect the trustworthiness of her upcoming management model.
Moreover, the one-sided information delivery during the conference can hinder the creation of trust between fans and external stakeholders. Transparency of information is crucial, especially in the music industry; without enhanced communication between artists and their agencies, public sentiment could turn increasingly negative.
Finally, Min's legal strategy may backfire contrary to her intentions. If her proposed sacrifices and cessation of litigation do not materialize, she may find herself in a more precarious position in upcoming lawsuits, potentially sending negative signals to investors and fans alike.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: TVDaily
