The track has topped both QQ Music and the K-pop weekly chart.
Hearts2Hearts will perform the new song on KBS2's 'Music Bank' on the 27th.
The group Hearts2Hearts is gaining remarkable attention in China with their new song 'RUDE!'. The single has topped the new song chart and trending index chart on QQ Music, China’s biggest music platform, and achieved the number one spot on the K-pop weekly chart. This reflects the high interest of local fans in both Hearts2Hearts and their latest release.
Dance challenge videos themed around 'RUDE!' have garnered over 30 million views on short-form platforms, continuing the trend established by 'The Chase', 'STYLE', and 'FOCUS'. This song peaked at number 5 on the Melon TOP100 chart and reached number 16 on the daily chart, further setting new records for the group. The previous single 'FOCUS', released last October, also made a resurgence, hitting number 32 on the same chart.
Moreover, the music video for 'RUDE!' crossed 40 million views just 5 days and 17 hours after its release, demonstrating a faster rise in popularity compared to the previous song 'FOCUS', which took about three months to reach the same milestone. Hearts2Hearts is set to perform their new song on KBS2's 'Music Bank' on the 27th.
The release of 'RUDE!' marks a significant shift in the K-pop landscape, symbolizing the rapid formation of a global fanbase and corresponding musical growth. With its catchy melody and unique performance style, the song has garnered swift attention in the Chinese market, indicating the potential for broader international impact.
The group's interaction strategy with fans is notable, leveraging social media for active promotion and encouraging participation in challenges that enhance their connection with followers. This approach does more than promote the song; it fosters a sense of community. The dance challenge showcases their distinctive style and engages fans in a meaningful way, reflecting the evolving nature of fan interaction.
Ultimately, the success of 'RUDE!' lays a solid foundation for Hearts2Hearts, indicating strong potential for their expansion beyond China into other markets. This could further solidify K-pop's global status, showcasing its adaptability and broad appeal.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: SM Entertainment
