He conducted a photoshoot wearing key looks from validated brands from Seoul Fashion Week.
By visiting a Milan boutique, he is promoting the appeal of K-brands to the world.
[TV Daily Reporter Choi Hana] Minho of SHINee has embarked on a significant journey to expand K-Fashion globally. He participated in the 'Milan Partnership Program,' a collaboration between the Seoul City and the Italian National Fashion Chamber (CNMI), serving as a model and muse for a campaign that supports Korean designers' entry into global markets.
As part of this project, Minho shot a photoshoot wearing key looks from brands validated through Seoul Fashion Week (A MOMENTO, BISPARK, DAILY MIRROR, JAYDENCHO, KIMHAEKIM), playing a crucial role in conveying the unique creativity and cultural value of K-brands visually. In the released images, he captivated attention with his professional attitude and overwhelming aura, maximizing the individuality of each brand.
On the 26th (local time), Minho showcased his influence as a global star by visiting the high-end boutique 'Antonioli' in Milan and interacting with international fashion figures while promoting the allure of K-brands. This solidifies his position as an icon representing K-Fashion, raising high expectations for his future endeavors.
Minho solidifies his status as a global star through K-Fashion, with his high level of aura in his works further accentuating the appeal of K-brands. His collaboration with brands validated by Seoul Fashion Week shows that he possesses the potential to succeed in the fashion realm as well.
Moreover, his visit to Milan goes beyond merely attending fashion shows. It plays a crucial role in promoting K-Fashion to the public and disseminating its values worldwide. The ongoing process of showcasing Korea’s uniqueness in the global fashion market will positively impact the future of K-Fashion over time.
The fusion of K-POP and K-Fashion is further cemented by artists like Minho, creating strong connections with fans, which becomes a significant element in his activities. Anticipation grows that his future endeavors will inspire many more people.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
