Hearts2Hearts Sets New Records with 'RUDE!'

Hearts2Hearts is making waves with their new single 'RUDE!', released on February 20. The track has quickly climbed to the top of QQ Music's charts in China, reaching number one on the hot trend index, as well as claiming the top spot on Apple Music's Korean TOP100. On Spotify, the song achieved over 3.5 million streams within just four days, with its music video surpassing 37 million views in five days.

In addition, 'RUDE!' peaked at number seven on the Melon TOP100 and third on HOT100, breaking Hearts2Hearts' previous records. They also topped Korea’s YouTube trending music and Instagram trending audio charts, reflecting their growing popularity among fans.

Hearts2Hearts will perform 'RUDE!' starting today (26th) on Mnet's 'M Countdown', followed by KBS2's 'Music Bank', MBC's 'Show! Music Core', and SBS's 'Inkigayo'. The performance is expected to showcase the fun and energetic vibe of the song, highlighting its house dance elements and playful attitude.

Hearts2Hearts' 'RUDE!' transcends being merely a dance track; it conveys themes of youthful rebellion and independence, appealing strongly to a young audience. The musical elements, particularly the rhythmic house beats, contribute to its magnetic charm, captivating listeners right from the start.

The group is gradually expanding its fanbase with a distinctive image and style while enhancing their connection with fans through various content experiences. Recent fan meetings showcased their new song, displaying their ability to engage directly with fans, signifying a maturation in their approach. This strategy bolster the unity within their fandom.

The upcoming performances on music shows represent a significant milestone for Hearts2Hearts. These opportunities will allow them to showcase their new musical style, enabling a closer bond with fans. Furthermore, their tour schedule, which aims for global expansion, seems to be strategically planned for optimal engagement with international audiences.

This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.

Photo: SM Entertainment