CORTIS Reveals New Song Through Hancom Typing Game

[TV Daily Reporter Kim Han-gil] CORTIS is gearing up for a surprise event for fans ahead of their comeback in April.

The lyrics of their upcoming track ‘YOUNGCREATORCREW’ were first revealed on the 26th through Hancom's typing practice service ‘Hancom Typing’, specifically using the Acid Rain game and online transcription content. This innovative method of showcasing previously unreleased lyrics is expected to bring refreshing enjoyment to fans.

This collaboration aims to provide a unique experience for their fandom ‘COER’ waiting for CORTIS. For Generation Z and Alpha, who may find typing practice unfamiliar, it offers a new experience, while those familiar with the Acid Rain game can reminisce about the past, bridging generational gaps. Additionally, more collaborative content with ‘Hancom Typing’ will be unveiled in March.

‘YOUNGCREATORCREW’ is a song that encapsulates CORTIS's identity, introducing themselves as the 'Young Creator Crew' while expressing a contradictory desire to not be defined by a single word. The members participated in writing the lyrics, conveying a message of walking their own path, offering listeners a deeper connection to their narrative.

CORTIS surprised the audience by debuting ‘YOUNGCREATORCREW’ at the ‘NBA Crossover Concert Series’ held in Los Angeles on the 12th (local time), garnering significant attention. Within just 10 days after the concert, the snippet of the track and choreography started gaining popularity on TikTok, accumulating over 10,000 posts.

Meanwhile, CORTIS’s debut album ‘COLOR OUTSIDE THE LINES’ has achieved cumulative sales of 1.92 million copies on the latest weekly album chart, inching closer to ‘double-million seller’ status. Their Instagram account also set a record by reaching 10 million followers within six months of its launch, marking the fastest record for a K-pop group.

CORTIS's method of revealing lyrics goes beyond simply showcasing music; it represents a modern, creative approach rather than traditional formats. This innovative use of nostalgia effectively connects with fans across generations, showing that there's a potential to bridge the gap between Millennials and Gen Z through fresh methods. Such experimental efforts may set a new paradigm within the music industry.

The track ‘YOUNGCREATORCREW’ holds significant meaning as it clarifies CORTIS's identity. The song addresses the complex feelings of youth, particularly the internal conflicts that young artists face, making it relatable to a younger audience. This aspect reinforces CORTIS's message and may resonate deeply with their fans.

Furthermore, CORTIS's recent achievements serve as evidence of their music and persona generating strong reactions from global fandoms. The rise in social media engagement and impressive sales figures transcend mere trends and elevate their brand value. This momentum may create opportunities for more international endeavors in the future.

This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.

Photo: Big Hit Music