Liz perfectly embodies the brand’s aesthetic with her unique style.
IVE's successful comeback with their second album 'REVIVE+' is expected to enhance K-fashion's status.
On February 25, 2026, Liz of the group IVE was officially announced as the ambassador for a notable fashion brand. The brand unveiled a stunning photoshoot featuring Liz, showcasing her as a fashion icon. In the released images, Liz dons an iconic logo-coated jacket while captivatingly glancing over her shoulder, perfectly embodying the brand's unique aesthetic. A representative from the brand expressed excitement over the collaboration, highlighting the dynamic synergy expected from Liz's distinct image combined with the brand's free-spirited and rough vibe. Liz has garnered immense love from fans for her solid vocal skills and striking visuals, and her ambassadorship is anticipated to enhance the prestige of K-fashion.
As part of IVE, Liz recently made waves with the pre-release track 'BANG BANG' and the title track 'BLACKHOLE' from their second regular album 'REVIVE+'. The album swiftly claimed the top position on major domestic music charts upon release, reaffirming K-pop's stronghold.
Liz's appointment as an ambassador serves to highlight the significant role her unique style plays in the fashion industry. She is being recognized not just for her vocal prowess, but also as a fashion icon, showcasing her multifaceted charm. Notably, Liz’s visuals and powerful stage presence harmonize beautifully with the brand's aesthetic, promising greater synergy ahead.
The synergy created by Liz’s role coincides with IVE's rapid rise, and is likely to strengthen the global stature of K-fashion as well. It’s increasingly common for K-pop artists to have a significant influence in the fashion sector, which has become a vital element in elevating the overall status of Korean culture. By selecting Liz, the brand has opened the door to a wider audience.
The K-pop fandom is expected to have a positive impact on both IVE and the brand through Liz's ambassadorship. Fans naturally engage with her activities and this will benefit both the brand and Liz alike. Such growth transcends mere collaboration and is anticipated to lead to a substantial increase in brand value for both parties involved.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
