Their performance during the NBA All-Star week significantly boosted their visibility.
They are set to release a new album in April, drawing considerable fan anticipation.
The group CORTIS is enjoying another ascent on the Billboard charts thanks to their activities in the U.S. On February 24, Billboard released its latest charts indicating that CORTIS's debut album 'COLOR OUTSIDE THE LINES' has climbed to 5th place on the 'World Albums' chart, maintaining a presence in the rankings for 24 consecutive weeks. Notably, the album has also re-entered the charts in the 'Top Current Album Sales' and 'Top Album Sales' categories, securing 24th and 33rd places, respectively. This resurgence is attributed to their vibrant engagement in the North American market.
CORTIS recently made history as the first K-pop group to grace major events during the NBA All-Star week. Their impressive performances at the 'NBA Crossover concert series' headline performance and the '2026 Ruffles® NBA All-Star Celebrity Game' halftime show have captured the attention of fans. In addition, their contribution to the Hollywood film 'GOAT' with the track 'Mention Me' has further increased their visibility. The movie has topped the North American box office in its second week of release, further boosting the interest in CORTIS.
Musically, CORTIS's influence remains strong. According to recent data from Spotify, the cumulative streams of their seven released songs have surpassed 400 million, with their monthly listeners exceeding 7.7 million, even during periods without activities. Given their ongoing efforts, CORTIS is set to make a new comeback in April, generating even more anticipation among fans.
CORTIS's recent resurgence on the Billboard charts serves as a testament to their firm establishment in the North American market. Their musical style blends traditional K-pop elements with a natural integration into American pop culture, playing a vital role in expanding their global fan base. Their performance during the All-Star week has successfully showcased K-pop's competitiveness in the U.S. market.
Specifically, their involvement with the 'GOAT' OST enhances CORTIS's musical accessibility, signaling a positive connection with broader cultural contexts, beyond mere chart performance. This cross-media engagement encourages fans to associate their music with the film, potentially fostering long-term growth strategies.
Looking ahead, CORTIS's anticipated April comeback generates excitement among fans. This new album is expected to exhibit diverse musical colors and necessitates a more aggressive marketing strategy. Actively reflecting fan feedback will be crucial in establishing a solid foundation for sustained growth in the future.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Big Hit Music
