They have been appointed as ambassadors for the makeup brand VDL.
Their musical growth is also acknowledged with the digital single 'I DONT CARE.'
The rookie girl group Baby DONT Cry is making waves as a ‘blue chip’ in the Korean and Japanese advertising markets. With recent endorsements from various brands, they are solidifying their status as rising stars. Leader Lee Hyun and the youngest member Benny have been officially announced as the new ambassadors for the makeup brand VDL, while the entire group has been selected as models for the body care brand Body Fantasy. Their agency, PNation, highlighted that Baby DONT Cry resonates well with Z-generation fans and showcases the distinct individuality of each member, contributing to their consistent style identity. Furthermore, they have received offers from brands in Japan, and PNation indicated that more model contracts are on the horizon. Alongside this, Baby DONT Cry has displayed growth in music and performance since the release of their digital single 'I DONT CARE' last November, receiving international attention by being featured in NME's 'NME 100' list of emerging artists.
The endorsement deals for Baby DONT Cry serve as a significant indicator of their potential. As a rookie K-pop group, their collaborations with various brands will likely enhance their appeal further. Their recent rise in popularity illustrates their strong communication with the public.
From a musical standpoint, 'I DONT CARE' exemplifies their growth, showcasing powerful performances and distinct vocal qualities. This track allows them to express emotional maturity, increasing their potential for future endeavors. The positive reception in the global music arena signals promising prospects ahead.
Furthermore, their agency PNation plays a crucial role in shaping their brand image and identity. Observing how they solidify connections between the artist and brands adds an interesting dimension and highlights their significance in the overall industry landscape.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: VDL
