The song is a bright and lively house dance track expressing cute rebellion.
They will showcase the stage for the first time at the fan meeting 'HEARTS 2 HOUSE'.
[TV Daily Reporter Hwang Seoyeon] Hearts2Hearts is set to make a comeback today (February 20) at 6 PM with their new single 'RUDE!'. The music video will also be released simultaneously on the SMTOWN YouTube channel. 'RUDE!' features a lively groove coupled with vibrant synth sounds, presenting a dance track rich in house elements. The lyrics express a playful rebellion that resists defined norms, showcasing a different charm compared to their previous song 'FOCUS'.
The music video portrays Hearts2Hearts as workers in a factory where hearts akin to social media 'likes' are gathered, attempting to revive the 'super heart' overshadowed by 'fake hearts'. The upbeat vibe of the song combined with this narrative is expected to draw positive feedback.
In addition to the 'RUDE!' release, Hearts2Hearts will hold the '2026 Hearts2Hearts FANMEETING 'HEARTS 2 HOUSE' at the Olympic Hall in Seoul on the 21st and 22nd, where they will present the 'RUDE!' stage for the first time. They are also set to celebrate their first anniversary on February 24, followed by a North American showcase in New York on March 19 and in LA on March 22.
The new single 'RUDE!' by Hearts2Hearts showcases an evolution in their dance music style. Moving away from their previous cool and chic approach, this track introduces a brighter and more uplifting atmosphere, allowing the artist to highlight their diverse appeal. The song is anticipated to resonate with a wide range of music fans due to its strong rhythm and captivating melody.
The theme of 'fake hearts' depicted in the music video adds a sharp satire on modern social media culture. Hearts2Hearts positions themselves as artists who convey social messages beyond mere entertainment, likely deepening their connection with fans.
By presenting an energetic stage at their fan meeting 'HEARTS 2 HOUSE', Hearts2Hearts will further solidify their presence in live performances. Additionally, their forthcoming international activities hint at a promising expansion in the global music market.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: SM Entertainment
