In December, they will launch a special Christmas campaign with Shibuya109.
Fans anticipate RIIZE's musical growth during their first world tour.
[TV Daily Reporter Han Seo-yool] The group RIIZE is set to enter the Tokyo Dome in record time for K-pop boy groups, while also receiving a wave of collaboration offers in Japan. From December 1 to 25, RIIZE will hold the 'SHIBUYA109 × RIIZE Xmas CAMPAIGN' in collaboration with the famous shopping spot, Shibuya109. To commemorate the campaign, the exterior of the Shibuya109 building will be wrapped with a giant image of RIIZE.
The campaign will take place simultaneously across multiple locations, notably around Shibuya's famous scramble crossing and the Osaka Shibuya109 branch, where a pop-up store filled with RIIZE's music and content, photo zones, and interactive spaces will be available. Additionally, RIIZE's own character 'WE LITTLE RIIZE' will collaborate with the popular character Bonybony, making a surprise appearance in the special exhibition celebrating the 40th anniversary of Bonybony, which opens on December 12 at the Chungmu Art Center Gallery in Seoul. This collaboration marks the first of its kind between a K-pop artist and Bonybony.
Since October, RIIZE has captured the attention of Japanese audiences through the Fuji TV special show '#RIIZE Vacation.' They are also set to appear in the live broadcast of the 'FNS Song Festival' on December 10, further solidifying their presence in Japanese media. Additionally, they will kick off their first world tour 'RIIZING LOUD' in the Tokyo Dome from February 21 to 23, 2026.
RIIZE's rapid establishment in Japan highlights how well their unique concepts and musical styles resonate with the local market. By presenting a refreshing image to Japanese fans, RIIZE showcases the potential for K-pop's expansion through diverse collaborations, especially their partnership with beloved characters which enhances their brand value.
The character 'WE LITTLE RIIZE,' designed by the members themselves, adds to their appeal. Such characters strengthen their connection with fans and create potential for new forms of content consumption. This innovative approach resonates positively within the rapidly evolving entertainment landscape.
Expectations for RIIZE's first world tour are driven by curiosity about how their musical growth and experiences will be shared with a broader audience. Fans are eagerly awaiting the new stories and performances that RIIZE will bring, particularly the anticipated achievement in the Tokyo Dome in 2026.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
