The group engaged in various segments and games to strengthen communication with fans.
They continued to respond to fans with content even after the anniversary celebration.
[TV Daily Reporter Kim Jin-seok] The group IVE shared a meaningful celebration of their 4th anniversary with fans. On December 1st, IVE (An Yujin, Gaeul, Rei, Jang Wonyoung, Liz, Lee Seo) held a special live event titled '♡IVE DEBUT 4TH ANNIVERSARY♡' on the global fan platform Berriz, commemorating the milestone. The live stream kicked off with warm greetings from the members, who expressed their gratitude toward their fans, the 'DIVE,' and celebrated by sharing a cake together. To celebrate the 4th anniversary, IVE engaged in various games related to the number '4,' allowing them to share precious memories with their fans. In the first segment, 'IVE vs IVE '4,' members participated in a bingo game matching keywords related to themselves, allowing fans to gain deeper insights into their personalities. Gaeul's turn saw Liz showing off her instincts, securing the top spot in the game and showcasing their teamwork. In the following segment, ‘IVE vs DIVE ‘4,’ the members attempted to guess results from a fan survey, reminiscing about several episodes and sharing unforgettable moments with their fans. Finally, by sending supportive messages to their DIVE, the members wrapped up the event on a warm note, wishing for the health and happiness of their fans.
The special live event celebrating IVE's 4th anniversary was more than just a performance; it provided a perfect opportunity to strengthen the bond between the group and their fans. The memories built through their music and activities symbolize how they've positioned themselves in the music industry. With a diverse range of genres and styles, IVE is solidifying its unique identity within the K-pop scene while enhancing the connection with its fans.
Moreover, the engaging games held during the event served to break down barriers between the fans and the artists, expanding communication. Such interactive content allows fans to feel a more active connection with the artists, which ultimately plays a significant role in bolstering IVE's brand value. In the long term, these forms of engagement are likely to translate into musical achievements and commercial success.
After the live concluded, IVE continued to engage with fans through a variety of content, further deepening the meaningful connection. Their warm interactions and willingness to share unforgettable moments through music indicate that IVE will continue to receive immense love moving forward.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Berriz
