Notably, 'NOT CUTE ANYMORE' is receiving significant attention from younger audiences.
They aim to strengthen communication with Japanese fans through these performances.
[TVDaily Kim Hangil] The group ILLIT is solidifying their position as a rising star by appearing in popular end-of-year music programs in Japan.
According to a statement on December 2 from Belift Lab under HYBE Music Group, ILLIT (Yoona, Minju, Mocha, Wonhee, Iroha) has been confirmed to perform at the TBS 'CDTV Live! Live! Christmas Special' airing on the 15th.
This show features distinguished artists offering unique performances and marks ILLIT's second consecutive invitation, emphasizing their growing popularity in Japan. They are the only K-pop girl group participating in this event. In addition, ILLIT will also appear on Fuji TV's 'FNS Music Festival' on the 10th and NHK’s '76th Red and White Song Festival' on the 31st, showcasing their presence in Japan’s major year-end music events.
Since their official debut in Japan in September, ILLIT has rapidly expanded their fanbase and is making waves in the Japanese music industry. They gained significant attention through their song 'Almond Chocolate', created for the film ‘I Don't Like Having a Face’, which topped the Japanese streaming charts shortly after its release, achieving over 50 million streams and earning a 'Gold' certification from the Japan Record Association. Their first Japanese single, 'Toki Yo Tomare' (Japanese title: 時よ止まれ), released in September, has topped major charts including Oricon and Billboard Japan.
Additionally, ILLIT's recent single 'NOT CUTE ANYMORE' is resonating well with both domestic and international fans, achieving a spot on Spotify’s ‘Daily Top Songs Global’ chart. The track has gained popularity on Instagram, topping the ‘Rising Audio’ chart, and related short-form videos surpassed 14,000 in just one week after release.
ILLIT's advancement into the Japanese market significantly enhances the global popularity of K-pop. Their appearance in year-end shows will serve as a stepping stone into the new year, facilitating closer communication with fans. Given Japan’s fervent K-pop fanbase, ILLIT's continued activities are expected to bolster their brand value.
Their songs, 'Almond Chocolate' and 'NOT CUTE ANYMORE', are receiving overwhelmingly positive responses across various music platforms. Notably, 'NOT CUTE ANYMORE' has captured the attention of younger audiences via social media buzz, highlighting the importance of digital marketing and proving the effectiveness of ILLIT's marketing strategies.
ILLIT is growing rapidly not just due to their musical talent but also through constant trend analysis and communication with fans. By the end of 2025, ILLIT is expected to solidify their position further in the industry.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Belift Lab
