SM artists showcased various hit songs and performances, thrilling the audience.
Through special interactions with fans, it solidified its position as a global concert brand.
SM Entertainment's global concert brand 'SMTOWN LIVE' has spectacularly concluded in Bangkok, Thailand. This event marked the finale of the global tour launched to celebrate SM's 30th anniversary last year, commencing in January 2025 in Seoul and traveling through Mexico City, LA, London, Tokyo, and Fukuoka. Held on SM's founding anniversary at the Raja Mangala National Stadium, this concert was a spectacular celebration.
The lineup included a variety of SM artists such as Girls' Generation, SHINee, EXO, Red Velvet, NCT 127, and NCT DREAM, igniting the audience with over four hours of performances. The show began with Haeun's 'FOCUS' and featured numerous hits like EXO's 'Crown' and Red Velvet's 'Red Flavor', creating an unforgettable experience. Solo performances from artists like Hyoyeon and Minho also captivated fans, showcasing unique talents.
This concert was the first in Bangkok in 13 years, drawing attention from 62 local media outlets. To conclude the event, all artists gathered on stage to perform 'Hope from KWANGYA', expressing their heartfelt gratitude. SMTOWN LIVE has firmly established its reputation in the global concert market through performances in major cities such as Paris and New York.
This SMTOWN LIVE performance is a prime example of SM Entertainment's musical diversity and originality. Each artist maximized their appeal through unique stages, focusing on enhancing engagement with fans. Notably, various solo performances showcased each artist's individual missions effectively.
Moreover, fandom plays a crucial role in such events. Fans inject energy throughout the performance through emotional connections with the artists, providing support with various banners and cheers. This solidifies communication between fans and artists, establishing it as an increasingly recognized culture.
Finally, SMTOWN LIVE symbolically showcases SM's strengthening influence in the global market. Through performances in various international cities, it has established itself as a music brand that transcends Asia, and this trend is expected to continue in the future.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: SM Entertainment
