This campaign is designed to convey the message of their upcoming album ‘ARIRANG’.
BTS will hold a live event on the 21st after the album release on March 20.
[TV Daily Reporter Choi Hana] An intriguing question posed by BTS has captivated audiences in Seoul, New York, and London. The phrase 'WHAT IS YOUR LOVE SONG?' has appeared on the exterior of buildings near Seongsu Station as well as in Times Square and various locations across New York. This campaign is linked to the promotion of BTS's upcoming regular fifth album, ‘ARIRANG’, highlighted by an installation of roses at an event held in Seoul's COEX. As attendees picked roses from the wall, the phrase and BTS logo behind them were revealed. The intent of the campaign is to evoke personal reflections on one's favorite love songs, thus enhancing the album's emotional resonance. Big Hit Music emphasized that a 'love song' goes beyond just romantic tunes, aiming for individuals to recall cherished memories associated with their songs. The campaign allows participation via QR codes placed around Seoul, New York, and London, inviting people to share their personal ‘love songs’. BTS will be releasing ‘ARIRANG’ on March 20, followed by a live event in Gwanghwamun on the 21st.
BTS's campaign goes beyond mere album promotion to deliver a powerful message that evokes deep emotions and personal memories. The question 'WHAT IS YOUR LOVE SONG?' serves to remind individuals of cherished songs and the feelings they embody. This highlights how BTS's music functions as more than just entertainment, strengthening emotional connections with their fans.
Furthermore, the upcoming album ‘ARIRANG’ addresses universal themes of love, underscoring the group's identity and generating high expectations among fans. This identity allows them to convey messages to a broader audience, based on their global impact. The campaign being undertaken in major cities provides an opportunity for BTS to send their message of love to diverse fans worldwide.
The upcoming album release and the live event scheduled to follow are anticipated to deepen this emotional journey. BTS aims to use this opportunity to ensure that their music transcends mere enjoyment, creating a significant platform for engagement with their fans.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Big Hit Music
