They captivated the audience with their hit songs 'GO!' and 'FaSHioN.'
Their rising popularity is evident, particularly through their collaboration with the NBA.
The group CORTIS has made history as the first K-Pop act to perform at the NBA All-Star Celebrity Game, an iconic event of the All-Star Weekend. On February 14 (KST), at the Kia Forum in California, CORTIS took the stage, igniting excitement among the attendees. This celebrity game features teams made up of sports stars and entertainers, marking the first performance by a Korean artist in its history.
Upon their introduction as the 'K-Pop sensation making waves on the Billboard charts,' the excitement reached a crescendo, with the crowd's cheers surpassing those for scoring players. The group performed their hit songs 'GO!' and 'FaSHioN,' showcasing impressive stage control that left a lasting impression on the sports fans in attendance, many of whom sang along to the choruses.
The fan response in the U.S. has been unprecedented. CORTIS also headlined the NBA Crossover concert at the Los Angeles Convention Center on February 13, which sold out entirely. Fans from diverse backgrounds filled the venue, and both NBA and Billboard highlighted their performance on social media. Enthusiastic fans expressed, 'I came here to see CORTIS,' emphasizing the group's unique appeal.
CORTIS's performance at the NBA All-Star Celebrity Game further solidifies the global expansion of K-Pop. This event, situated at the heart of international sports culture, signifies more than just entertainment; it serves as a platform to amplify the global reach and allure of K-Pop. Such performances allow artists to establish a stronger foothold on the world stage, paving the way for increased international engagements.
The energy displayed by CORTIS transcends the musical aspect, highlighting their unique connectivity with the audience. Their concerts draw attendees from diverse backgrounds, conveying a message of inclusivity in a modern society. This strengthens their bond with fans and showcases a distinct appeal that sets them apart from other K-Pop acts.
The enthusiastic response from local sports figures and fans is indicative of CORTIS's growing prominence, suggesting that their popularity is not merely transient. Collaborating with a major sporting event like the NBA enhances their brand value, potentially leading to even greater opportunities in the future.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Big Hit Music
