They demonstrated their presence as 'world stars' in the March issue of GQ.
Their new album 'ARIRANG' will be released on March 20, followed by a comeback live performance on the 21st.
BTS has once again proven their global impact by gracing the covers of fashion magazines across 15 countries. They have been selected as the cover stars for GQ's March issue, marking a first for a Korean artist as they showcase their presence in regions including Korea, the USA, the UK, Japan, Mexico, Germany, Thailand, Spain, Italy, India, Taiwan, France, South Africa, the Middle East, and Australia.
In the cover photos, BTS clearly establishes their identity as 'world stars', surrounded by numerous microphones that signify the public's desire to hear their voices. Each member complements one another while maintaining their individuality, and the video posted on GQ's official social media captures their intense atmosphere through subtle movements and piercing gazes, elevating the anticipation for their full group activities after nearly 3 years and 9 months.
During interviews, the members shared their honest feelings about preparing for their new album. They stated, “We all value the team more than our individual selves. We debuted as a team, and that defines who we are.” They also expressed their deep love for ARMY, saying, “It’s difficult to measure how immense our love is. BTS and ARMY have a mutual influence on each other.” On March 20, they will release their new album ‘ARIRANG’ and host a ‘BTS Comeback Live: ARIRANG’ show in Gwanghwamun on the 21st, which will be streamed live on Netflix.
BTS’s cover shoot not only solidifies their presence in the fashion world but also reaffirms their status as global cultural icons. By featuring as cover models in multiple countries simultaneously, their influence extends beyond music into various realms, fostering a clearer connection with their fanbase. This emergence signifies a pivotal moment in demonstrating the growing relationship between the artists and their audience.
The release of their new song ‘ARIRANG’ showcases the musical evolution of BTS. With an album that encapsulates their identity and the experiences they have gathered over the years, they aim to convey new messages to their fans. The balance between team cohesion and individual member expression continues to enrich their music, highlighting the eclectic charm of BTS.
The members’ desire for communication with fans and their intention to create a positive impact can be interpreted as a commitment to social responsibility. This sets a new benchmark for how artists are expected to engage in societal roles within the contemporary K-POP industry.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
