Jang Won-young and Lee Seo showcased their charms in content centered on narcissism.
This campaign redefines the value of 'beauty' and emphasizes self-love.
[TV Daily Reporter Hwang Seoyeon] The group Ive (consisting of Ahn Yu-jin, Gaeul, Rei, Jang Won-young, Liz, and Lee Seo) has unveiled a campaign highlighting narcissism featuring members Jang Won-young and Lee Seo ahead of their upcoming album release. On February 13, Starship Entertainment shared details of the 'Narcissistic Girls Campaign' for their second studio album, 'REVIVE+,' set to release on February 23. The content shows Jang Won-young meditating while listening to 'The Frequency of Becoming Jang Won-young' and expressing confident narcissism through scenes that display her self-love. In contrast, Lee Seo catches the eye with a striking red hat and emphasizes beauty with the phrase 'pretty face, pretty heart, pretty soul,' highlighting her daily life. Both members showcase their MZ icon status through a digital camera aesthetic and a trendy presentation. With this campaign, Ive conveys the importance of self-appreciation and prepares to explore new potentials with the title track 'BLACKHOLE' of their upcoming album.
The campaign for Ive's new album subtly reveals a self-love founded on confidence. The narcissism displayed by Jang Won-young and Lee Seo conveys a crucial message about how the younger generation redefines the value of 'beauty,' transcending mere individual charm. Moreover, the use of digital aesthetics in their content reflects the trends of the MZ generation and indicates a close connection to the culture they consume.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Starship Entertainment
