His brand reputation index rose to 5,369,144, a 29.62% increase from last month.
BTS is set to release their new album 'Arirang' on March 20.
[TV Daily Reporter Lee Gi-eun] BTS member Jimin has claimed the top position in the February brand reputation rankings for boy group members. According to the Korean Corporate Reputation Research Institute, a total of 65,978,643 data points were analyzed from January 14 to February 14, focusing on consumer engagement with 755 boy group members. This reflects a 12.04% increase from the previous month. The top three are Jimin in first place, followed by Jungkook in second and Jin in third, with G-Dragon and V also performing strongly. Jimin's brand reputation index stands at 5,369,144, marking a significant 29.62% rise from last month's 4,142,149.
Jungkook's index is 4,811,777, up by 29.71%, and Jin reported a notable increase of 63.46% to reach 3,855,903. Jimin's brand engagement and amplification metrics were particularly impressive, with a positive sentiment ratio of 92.94%. In addition, BTS is set to release their fifth studio album 'Arirang' on March 20.
Jimin's achievement in taking the top spot highlights his excellent fan communication and brand influence. The rise in brand communication metrics can be attributed to his established image developed through active interaction with fans. The growth trend in individual boy group brands reflects their efforts to strengthen ties with their fanbases. Preliminary analyses suggest that Jimin's positive image continues to hold a high recognition among consumers and fans, solidifying his value as an artist.
Furthermore, BTS is signaling a musical shift with the upcoming release of their fifth studio album, 'Arirang,' scheduled for March. With Jimin securing the top position, expectations for the new album are also likely to rise. This increase in brand reputation can yield positive effects on music sales and touring schedules.
Lastly, the rise of BTS's brand reputation is not just an individual achievement but symbolically contributes to the overall success of the group. It reflects the loyalty of their fanbase and the sustainability built upon that foundation, suggesting their influence will continue in future works.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: TVDaily
