The first original content 'Catch.wav' will be released on YouTube starting February 17.
The premiere will feature members experiencing traditional culture as a special Lunar New Year episode.
[TV Daily Reporter Kim Jin-seok] HARTZ.WAV is set to greet fans during its first holiday as a group by donning traditional Hanbok attire. Starting February 17, the group's official YouTube channel will release its first original content titled 'Catch.wav', which aims to present fans with a unique glimpse into the members' daily lives and special moments leading up to their debut.
On February 12, the group shared a teaser video that showcased its diverse charms. The members appeared in Hanbok, contributing to the festive atmosphere while also displaying seriousness during practice sessions and engaging in lighthearted conversations. The premiere on Lunar New Year promises highlights such as K-Ten and Hagiwa experiencing traditional Korean culture, adding an extra layer of excitement.
Formed through Mnet's global band survival show 'Steel Heart Club', HARTZ.WAV includes K-Ten (guitar), Hagiwa (drums), Dane (bass), Rian (vocals), and Yoon Young-jun (keyboards). With their impressive skills, they aim to bring a fresh sound that reflects youth. By actively communicating with their fans through various content before their debut, HARTZ.WAV intends to deepen that connection through their first original series 'Catch.wav'.
The launch of HARTZ.WAV's first original content serves not only as a source of entertainment but as a pivotal opportunity to enhance emotional connections with fans. As indicated by the name 'Catch.wav', they aim to resonate with fans emotionally while showcasing the individual charms of the members. This strengthening of communication with fans could solidify the group's brand image significantly.
Moreover, the decision to wear Hanbok reflects a meaningful engagement with traditional Korean culture. Considering that the group includes international members, such cultural experiences can leave a profound impact on their global fanbase. This cultural exchange through the holiday celebration will act as a hallmark of their identity while providing fans with new experiences through their presentations.
Ultimately, HARTZ.WAV seems to clarify its intention to narrate its story by fostering close communication with fans even before their debut. This approach is expected to contribute to their artistic growth, enhancing their image as artists even further.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Kakao Entertainment
