Anticipation grows for the track with lyrics embodying unique rebellion.
Selected in NME 100, Hearts2Hearts plans to enhance communication with their global fanbase.
The group Hearts2Hearts is set to release their new single 'RUDE!' on February 20 at 6 PM. This track is a dance number grounded in house music, featuring a rhythmic groove and synth sounds, with lyrics that embody the playful rebellion of breaking free from established norms.
Having previously received acclaim for their cool and chic house track 'FOCUS', Hearts2Hearts is expected to showcase a different side with 'RUDE!'. This evolution in their music style has fans worldwide eager for what’s to come.
On the 13th, a trailer was released on their official YouTube channel, depicting the members transforming into employees growing hearts in a quirky narrative as they search for the missing 'Super Heart (하츄)'. Additionally, an interactive experience titled 'GARDEN of RUDE!' has launched, allowing fans to cultivate heart-shaped pots together, increasing anticipation for their comeback.
Musically, 'RUDE!' offers a fresh interpretation of the house genre, utilizing synth sounds effectively, which is notable. The rhythmic beats and lively melody together create an engaging experience expected to resonate well in live performances. This marks a departure from their previous work 'FOCUS', showcasing a search for new directions in their music.
Hearts2Hearts' artistry goes beyond mere entertainment; it reflects a serious endeavor to express their individuality. Their themes often revolve around freedom and self-expression, likely resonating strongly with their teenage demographic. Their approach to communication and engagement with fans through various platforms reflects a robust marketing strategy that emphasizes participation.
Moreover, being featured in NME 100 signals that their music is aligning with global standards. This recognition raises expectations for their future activities and serves as a springboard for expanding their global fan base.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: SM Entertainment
