The album topped various major charts, showcasing strong global fan interest.
References to ATEEZ's music from organizations like NASA and MLB highlight their worldwide influence.
The group ATEEZ has once again solidified their position as a 'representative of K-pop.' Their 13th mini album, 'GOLDEN HOUR: Part.4,' released on the 6th, has exceeded 1.54 million copies in first-week sales, setting numerous records. This achievement marks ATEEZ's sixth million-seller album, following their mini albums and second full album, reflecting the overwhelming response from fans worldwide.
Upon release, the album topped the Hanteo and Circle charts in real-time and daily physical album categories. It also secured the number one spot in various weekly charts, including Hanteo and Bugs, showcasing the passionate support from their fans. The title track, 'Adrenaline,' has also reached the top of numerous music charts both locally and internationally.
ATEEZ's global popularity is noteworthy as well. They are garnering attention from major North American platforms and music streaming services in France. Notably, NASA cited lyrics from the song 'NASA' in their posts, illustrating ATEEZ's expanding influence worldwide. The group's musical impact continues to grow as evidenced by their recent win for 'Adrenaline' on the MBC M program 'Show Champion.'
Firstly, ATEEZ's latest album plays a crucial role in affirming their position in the K-pop landscape. The quality and originality of their music, along with the members' excellent stage presence, are indicative of a strategy aimed at strengthening their connection with fans both domestically and internationally.
Moreover, the enthusiastic reaction from global fans underscores the growing influence of fandom, suggesting that their music is transcending K-pop to become a global cultural phenomenon. This trend is likely to have a positive impact on their future activities as well.
Finally, ATEEZ's strategic marketing and communication with fans have been remarkably effective, enabling them to transform from mere musicians into a global brand. Their endeavors are setting a new paradigm for K-pop, and anticipation for their future endeavors remains high.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: KQ Entertainment
