Presented evidence contradicts her 'lack of knowledge' defense.
This case reveals systematic issues within the Korean entertainment industry.
[TV Daily] The ongoing contract dispute between New Jeans and HYBE has escalated, leading to scrutiny over former Adore CEO Min Hee-jin's potential media strategy. The court battle has revealed that this is not just a corporate conflict, but whether there was an organized effort to manipulate public perception is at the heart of the matter.
During the hearing on October 27, Min Hee-jin mostly responded with “I do not know” or “I do not remember,” denying her involvement. However, presented KakaoTalk conversations and documents prepared by former executives contradicted her claims, suggesting a possible strategic manipulation of public sentiment.
Key documents included 'Seven Deadly Sins of HYBE' and 'Project 1945.' The former is said to be an emotional criticism framework listing HYBE’s problems. While Min denied the importance of this document, the court raised doubts about her minimal role. The conversations revealed strategic planning around HYBE’s issues, further reinforcing the notion of a coordinated effort by Min Hee-jin.
The allegations against Min Hee-jin regarding media manipulation transcend personal issues, revealing systematic problems in the Korean entertainment industry. Even if her strategies were deemed successful, they pose risks that can taint the relationships between artists and companies. The manipulation of public perception is entwined with a company's reputation, directly affecting the artist involved as well.
The KakaoTalk messages unveiled during the dispute with HYBE also provide insight into legal counsel dynamics. Proper preparation of evidence and arguments is crucial for smooth court proceedings, diminishing unpredictable outcomes. Notably, the character of media strategies could evolve into a new business model in the entertainment industry.
Min Hee-jin is suspected of leveraging her established systems and networks to manage situations carefully. The short-term manipulation of public sentiment could result in a legacy that seeks to preserve her name in the long run.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Song Seon-mi
