Its addictive beat and message of freedom stand out.
They are receiving strong support from contemporary youth.
[TV Daily, Kim Jinsuk Reporter] The youth icon KiiiKiii is garnering attention with their new single '404 (New Era)'. On January 26, they launched their musical journey of the new year with the release of their second mini-album, 'Delulu Pack'. This album expresses the desire to exist freely as 'the current self', showcasing new facets of identity through unique interpretations of color and narrative.
Featuring six tracks, the album includes the title track '404 (New Era>'. This song impressively fuses UK house and garage elements with an addictive beat, creatively reinterpreting the '404 Not Found' web error code as 'freedom without coordinates.' The diverse vocals of the members enhance the song's appeal, delivering a powerful message of existing freely without being bound by predefined norms.
Since their debut, KiiiKiii has consistently embraced the theme of 'freedom.' They previously described themselves as 'uncut gems' in their debut album 'UNCUT GEM', emphasizing their unrefined nature. In this album, they continue to strengthen that message, presenting bold performances and choosing velvet tracksuits to accentuate their vibrant expressions. Lyrics like 'Even with a blank paper, it's full marks' serve as a confidence booster for audiences, creating memorable moments in every performance.
KiiiKiii's '404 (New Era)' centers on the quest for identity and freedom that contemporary youth crave. More than just reflecting youthful wanderings, the song conveys a message urging individuals to discover their own identities. The infectious beats accompanying this message resonate deeply with listeners, evoking empathy and understanding.
Notably, the performances by KiiiKiii serve to solidify their 'Gen Z beauty' identity. Their vibrant choreography paired with velvet tracksuits offers audiences a refreshing energy, maximizing the feelings of freedom and joy. Additionally, the diverse vocal styles they exhibit showcase their versatility and originality.
The group's message of 'freedom without coordinates' has captured the public's attention, with their unique approach garnering even stronger support from the youth. KiiiKiii's activities enhance their potential to transcend the status of mere idols and establish themselves as new cultural icons.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: DB
