The song harmonizes Gen Z aesthetics and Y2K sensibilities while achieving high chart rankings.
KiiiKiii is marking a strong presence in the global market.
KiiiKiii, a representative group of Gen Z aesthetic, recently unveiled a special music video for their new song '404 (New Era)'. On February 6, Starship Entertainment dropped the surprise special MV for the title track from their mini album 'Delulu Pack' on KiiiKiii's official YouTube channel.
The music video is composed of scenes shot by the members themselves, aptly titled '(No Copying) Just Us Filming '404 (New Era) lol'. Throughout the filming, the members radiate a free and cheerful energy, capturing dynamic angles with their own cameras, thereby enhancing the song's upbeat vibe. The not-so-clear resolution and 'KiiiKiii' logo reminiscent of early webcam aesthetics evoke nostalgia and blend Y2K sensibilities with Gen Z beauty.
The song '404 (New Era)' reinterprets the '404 Not Found' error code, presenting it in KiiiKiii's unique language as 'freedom existing without coordinates'. With addictive beats based on UK house and garage sounds, coupled with diverse vocals and solid rapping from the members, the track has garnered a strong response from domestic and international listeners, marking significant achievements such as hitting the Top 5 on Melon's chart and reaching number one on HOT100.
The track '404 (New Era)' distinctly highlights KiiiKiii's musical identity while embracing the sentiments of the younger generation. Its addictive beats paired with unique lyrics serve as an enchanting combination, especially with the incorporation of UK house sounds, which appeals not only to music enthusiasts but also to those seeking modern trends.
The inventive shooting style of the music video is another noteworthy aspect. The self-shot footage from the members showcases their natural chemistry while further emphasizing the Gen Z aesthetic. This fan-centric approach is crucial in today's distribution channels, enhancing connection between the audience and the artists.
Moreover, with this song, KiiiKiii is marking their presence in the global market. Their achievements on the Melon chart demonstrate the strong fanbase they've cultivated, suggesting a potential rise as a key player in the K-Pop scene.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Starship
