The video captures everyday scenes with a paparazzi-like style.
‘NOT ME’ showcases ILLIT's playful character effectively.
[TV Daily Reporter Lee Gi-eun] The group ILLIT has unveiled a new music video from their first single album. The video for 'NOT ME' from 'NOT CUTE ANYMORE' was unexpectedly released on HYBE Labels' YouTube channel.
The music video captures the members in everyday situations, showcasing their charm as they carry large laundry or walk a dog in a stroller. Their stylish outfits, combining wild leather jackets and cute frilled skirts, attract attention and highlight their unique swagger.
Visually, the directing techniques stand out, such as capturing the members from high angles to express the perspective of others. Bold zoom-ins and turning lyrics into artwork create a polished aesthetic. 'NOT ME' is a pop song boldly discussing limitless potential, emphasizing ILLIT's playful character. The repetitive line 'That’s not my name' creates a strong sense of addictiveness.
ILLIT's ‘NOT ME’ communicates a special charm through the lens of everyday life. The music video captures typical scenes with a paparazzi-like intensity, revealing a relatable side that brings them closer to the audience. This approach aligns with ILLIT's image and effectively narrows the gap with their fans.
Musically, ‘NOT ME’ is noted for its catchy melodies and rhythms. The upbeat pop sound captivates listeners, while the repetitive hook 'That’s not my name' is expected to garner strong responses. The track encapsulates ILLIT's energy and personality, becoming a crucial part of their future endeavors.
ILLIT's first single ‘NOT CUTE ANYMORE’ continues to resonate with audiences, showcasing significant success on global charts. The nine-week entry on the 'Global 200' and 'Global (Exclusion of the US)' chart affirms ILLIT's charm and hints at a growing fandom.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: TVDaily
