The project will expand cultural experience spaces, showcasing media art at various landmarks.
Detailed schedules will be announced through Weverse.
BTS has announced an ambitious project that will transform various parts of Seoul into a grand cultural experience. Kicking off from March 20 to April 12, ‘BTS THE CITY ARIRANG SEOUL’ celebrates the release of their fifth studio album 'ARIRANG' with immersive content that merges music and media throughout the city. On the release day, iconic landmarks like Sungnyemun and Seoul Tower will be illuminated with media art, presenting a harmonious blend of modern and traditional elements. This approach is expected to shine an international spotlight on the value of Korean cultural heritage. At Yeouido Han River Park, a lounge program sharing BTS's music will run until the 22nd, followed by a media exhibition based on the lyrics of their songs across various urban locations in April. Big Hit Music has emphasized their collaboration with the Seoul city government to create a multifaceted experience for both tourists and locals as they celebrate BTS's comeback.
The upcoming ‘The City Seoul’ project exemplifies how BTS deepens its connection with its global fanbase. The group aims not merely to provide music but to transform Seoul into a bustling hub of cultural experiences, offering fans unforgettable interactions. The integration of immediate media art with traditional cultural heritage not only contributes to the digitalization of Korean culture but is also expected to attract international interest.
Moreover, this project is set to be an event that transcends BTS’s musical achievements. Fans will have the opportunity not only to listen to the new album but also to experience their music throughout Seoul, enhancing the notion that BTS's global fandom is not just about consumption, but active cultural engagement.
Lastly, the collaboration with the city of Seoul illustrates how cultural content can be integrated into urban development, setting a precedent. The diverse partnerships linked to various fields will enrich the experiences available to citizens, emphasizing the innovative cultural experiences BTS aims to create.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Big Hit Music
