They emphasize the importance of group activities over individual benefits.
Their choices may present a new survival model for K-pop, deviating from past trends.
[TV Daily Reporter Kim Jiha] The music industry is witnessing a shift in boy groups taking on new directions. ONF and ONEUS, both groups celebrating over seven years since their debut, have recently chosen to prioritize 'togetherness' over individual pursuits following the termination of their contracts.
ONEUS confirmed their exclusive contract with B-Wave Entertainment on the 5th, planning to continue as a complete team after their previous contract with RBW expired. Similarly, ONF is preparing for activities as a full six-member group after their contract with WM Entertainment ended.
While many idol groups have historically opted for individual contracts to expand their personal careers, these two groups are demonstrating a commitment to maintaining a cohesive team identity. This reflects a growing recognition that group activities may indeed take precedence over individual endeavors.
ONF and ONEUS have consciously opted for a path that emphasizes group cohesion over individual pursuits. This decision is likely to strengthen their identity as a group in the eyes of fans, suggesting that a focus on collaborative efforts could lead to long-term stability and growth for the members involved. By choosing a performance-driven narrative, they emphasize the foundational role of the group in their careers.
This shift reflects not only an idealistic form of teamwork but also addresses the realistic demands of the industry. By prioritizing group activities, they offer compelling reasons to maintain a strong connection between fans and artists. This structured approach can potentially enhance their longevity in the competitive K-pop landscape.
Ultimately, the trajectories of ONEUS and ONF present a viable alternative for many groups currently navigating the K-pop industry. In a changing market dynamic, their commitment to teamwork and active collaboration could set a lasting precedent for future group models.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: TVDaily
