They are generating buzz by encouraging fan participation through creative activities like USB scavenger hunts.
The members are enhancing anticipation through their appearances on various shows, showcasing their individual talents.
The group ATEEZ is ramping up excitement ahead of their mini album 'GOLDEN HOUR: Part.4', scheduled for release on the 6th. They are engaging with their fans through unique promotional activities that go beyond traditional marketing methods.
Last year, their innovative use of advertising balloons drew significant attention, as fans were surprised by the appearance of individuals holding various balloons in Hongdae, providing hints about the comeback. Currently, they are engaging global fans by conducting a USB Scavenger Hunt in eight cities, including Seoul, which is generating buzz online.
In addition, the members are actively appearing in various content to elevate the anticipation for their album release. Yunho showcased his wide musical range in the show 'Limousine Service', while Jongho moved the audience with a captivating performance on KBS2's 'Immortal Songs'. ATEEZ is also set to make a stunning appearance as headliners at 'Mynavi Presents The Performance' in Japan on April 11 and 12, promising an unforgettable stage.
ATEEZ's innovative marketing approach significantly enhances their brand value. Promotions like the advertising balloons and USB scavenger hunts engage fans in direct participation, contributing to a broader communication strategy that goes beyond mere musical achievements.
They are solidifying their relationship with fans through audiovisual elements, spearheading vibrant fan events. This comeback activity particularly highlights the individual talents of the members, showcasing their charms through diverse content.
Such approaches strengthen the cohesion of their fandom and foster a sense of connection between the musicians and their fans. As a rapidly growing artist in the music industry, ATEEZ is expected to expand their global fanbase through these new efforts.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: KQ Entertainment
