The ad will air during the NFL Championship game on February 9.
They are also making their mark on the global stage with an appearance on the Jimmy Fallon show.
The group KATSEYE has made headlines as they have been selected as the brand model for a Super Bowl advertisement, one of the largest sporting and cultural events in North America. Set to air during the NFL Championship game on February 9, the advertisement will feature the global insurance brand State Farm. The six members will perform alongside actress Hailee Steinfeld and comedian Keegan-Michael Key, showcasing their talents to the tune of Bon Jovi's classic 'Livin' on a Prayer'.
Last year's Super Bowl attracted around 127.7 million viewers, emphasizing its vast influence. This year's 30-second ad slots have exceeded $10 million, selling out at an unprecedented rate. Super Bowl ads have grown beyond mere promotional content; they serve as significant cultural signals reflecting brand identity and value. KATSEYE's growing prominence on the global stage is particularly noteworthy as they continue to engage in diverse activities.
Prior to their Super Bowl ad, they are also set to appear on NBC's 'The Tonight Show Starring Jimmy Fallon' on February 5. A recent video featuring Fallon humorously parodying the lyrics of KATSEYE's new song 'Internet Girl' has generated buzz among fans. Formed through the audition program 'The Debut: Dream Academy' led by Bang Si-hyuk, KATSEYE has made significant inroads, as evidenced by their recent successes on the Billboard charts with their second EP 'Beautiful Chaos'.
KATSEYE's appearance in the Super Bowl advertisement signifies a pivotal moment in their rise to global recognition. Collaborating with well-known actors and comedians not only enhances their appeal but also broadens their influence. The significance of advertising at the Super Bowl, a cultural landmark, is likely to have a positive effect on the international expansion of K-pop.
Moreover, their recent achievements on the U.S. charts highlight KATSEYE's musical capabilities gaining international acknowledgment. The simultaneous entries of 'Gabriela' and 'Internet Girl' showcase their diverse musical styles and charm, while their second EP presents a variety of sounds appealing to a wider fanbase.
Formed under Bang Si-hyuk's vision through a 'K-pop methodology', KATSEYE's journey in the global market is worth watching. Their appearances on major broadcast programs, including NBC's 'The Tonight Show', indicate that they are transcending beyond being a mere idol group, establishing themselves as an integral part of contemporary pop culture.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Hive Labels
