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BTS 'ARIRANG' Sparks Global Buzz Ahead of Release

BTS 'ARIRANG' Sparks Global Buzz Ahead of Release
BTS's new album 'ARIRANG' has exceeded 3 million pre-saves on Spotify.
The album will be released on March 20, containing a total of 14 tracks.
The comeback live event will be held on March 21 at Gwanghwamun, streamed live on Netflix.

[TV Daily Kim Hangil Reporter] Global anticipation for BTS's upcoming album continues to rise steadily. On February 4th, their fifth studio album 'ARIRANG' surpassed 3 million pre-saves on Spotify, maintaining its upward momentum. The album achieved over 1 million pre-saves just 2 days after launch and passed the 2 million mark on the fourth day, leading to speculation whether it will exceed Taylor Swift's record of 6 million for her album 'The Life of a Showgirl'. 'ARIRANG' also topped the Spotify 'Countdown Charts Global' for two consecutive weeks, showcasing high expectations for the album. This chart reflects pre-save figures prior to album release, serving as a crucial indicator of an artist's popularity. The excitement surrounding the new album is also evident in other metrics. Following the announcement of the album and world tour on the global fan platform Weverse, membership subscriptions surged by about three times. Additionally, BTS's anthology album 'Proof' tracks 'Yet To Come' and 'Love Maze' from their third studio album 'LOVE YOURSELF 轉 'Tear'' registered over 100 million and 50 million cumulative streams respectively by December, earning platinum and gold certifications from the Japan Record Association. As BTS makes their highly anticipated return after nearly 3 years and 9 months, their messages are regaining attention among fans. Meanwhile, 'ARIRANG' is set to be released on March 20th at 1 PM. The album promises to contain 14 tracks that candidly express deep love and the group's identity, and BTS plans to host 'BTS THE COMEBACK LIVE|ARIRANG' at Gwanghwamun Square in Seoul on March 21st, marking a historic event. This performance will be live-streamed on Netflix to over 190 countries.

BTS's 'ARIRANG' is not merely an album release but a profound infusion of their identity and messages through music. The deep love and longing explored in this album are likely to resonate with fans worldwide, reaffirming their dynamic musicality through new tracks. This musical approach promises to offer an even deeper connection to their fanbase.

Moreover, 'ARIRANG' will serve as a creative platform for BTS to encapsulate the lessons and experiences gained over nearly 3 years and 9 months. Their conveyed messages can be interpreted by individuals, providing a medium for their global fanbase to connect even more strongly. Through these activities, they are poised to reinforce their stature in the global music industry significantly.

Finally, anticipation is rising for BTS's comeback live event. The performance, set to take place in Gwanghwamun, Seoul, is expected to enhance communication with fans, while the live broadcast on Netflix provides an opportunity for their music to reach fans beyond borders. This serves as a testament to the various ways their influence can expand.

This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.

Photo: Spotify

Source: tvdaily.co.kr