NewJeans is transitioning to a four-member format, exploring new direction.
A period of new challenges is anticipated to strengthen their relationship with fans.
[TV Daily Reporter Lee Ki-eun] ADORE has officially excluded Daniel and former CEO Min Hee-jin from the NewJeans channels.
On February 3rd, NewJeans updated their official social media, replacing their previous group photo with the group logo. The profile picture has also been changed to the 'Binky Bong' lightstick image, and individual member names were removed from the Spotify artist profile.
Furthermore, the name of former CEO Min Hee-jin has been omitted, leading to a reconsideration of content related to Daniel in mobile rhythm games. This situation has raised credible speculation that NewJeans will transition to a four-member group. Earlier, members of NewJeans requested the termination of their exclusive contracts by November 2024, but a court verdict in October 2025 upheld the validity of the contracts with ADORE. Subsequently, ADORE has terminated Daniel's contract, leaving only four members associated with the agency.
This shift is poised to significantly impact NewJeans' musical identity. The transition to a four-member format could enhance group synergy and allow for a wider array of musical experimentation. As the structure changes, the remaining members will undoubtedly face various challenges, raising concerns among fans about the preservation of the original essence and charm of the group.
Moreover, the termination of Daniel's contract and the exclusion of former CEO Min Hee-jin symbolize a new direction for NewJeans. ADORE is taking these measures to reset the group's strategy, which is seen as a strategic decision for future long-term growth. Therefore, upcoming events such as comebacks and album releases could carry even greater significance.
Lastly, maintaining communication with fans will be crucial. NewJeans will have to consider how to sustain and strengthen their relationship with fans amid this transition. This moment, as their relationship with the agency is restructured, is expected to be critical for the fandom as well.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
