The opening ceremony was attended by several dignitaries celebrating the global expansion of K-Pop.
The academy aims to provide professional K-Pop education to talents from Southeast Asia.
[TV Daily Kim Ji-ha Reporter] SM Entertainment's educational subsidiary, SM Universe, has opened a K-Pop training academy in Singapore, marking the first local campus established by a Korean entertainment company. The academy aims to provide systematic and professional education based on a Korean arts curriculum to promising talents from Southeast Asia. The opening ceremony was attended by key figures including SM's co-CEO Jang Cheol-hyuk, CAO Lee Sung-soo, and Singapore's Minister of Law Edwin Tong, celebrating this significant event.
Located in the youth community center SCAPE on Orchard Road, SM Universe Singapore specializes in vocal, dance, performance, and songwriting K-Pop training. As the first academy of its kind outside Korea, it aims to discover and nurture the next generation of global stars. CEO Jang highlighted the importance of this establishment as a pioneering case of a large Korean entertainment company educating foreign students.
CAO Lee emphasized the cultural value of K-Pop, noting its role as a connection among young people worldwide. Minister Edwin Tong expressed optimism that the partnership with SM Universe would offer more artists the opportunity to step onto the global stage.
The establishment of SM Universe's Singapore academy is poised to extend the global influence of K-Pop even further. With its explosive popularity both domestically and internationally, K-Pop has evolved by absorbing diverse genres and styles. By providing K-Pop education to students from various cultural backgrounds in Singapore, SM creates an opportunity to form a new fan base and showcase the excellence of Korean culture.
The academy signifies more than just the training of future K-Pop stars. As K-Pop education expands overseas, it lays the groundwork for the spread of Korean music and culture globally, offering opportunities for individuals with diverse ethnic and cultural backgrounds to communicate through K-Pop. This can solidify K-Pop's identity and serve as a cultural bridge within the international community.
Moving forward, SM Universe is expected to enhance exchange with young talents worldwide through K-Pop education. This could have a substantial impact on the global K-Pop industry, producing talents who will lead the future of K-Pop beyond just a training institution.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: SM Entertainment
