Rosé from Blackpink was nominated in several categories but did not win.
The presence of Korean artists was reaffirmed, solidifying K-Pop's global standing.
The 68th Grammy Awards held on February 2, 2026, in Los Angeles showcased the growing presence of K-Pop on a global stage. The OST 'Golden' from the Netflix animated film 'K-Pop Demon Hunters' won the award for 'Best Song Written for Visual Media', making a historic achievement for K-Pop songwriters and producers like EJAE, Teddy, 24, and Ideo. However, Blackpink's Rosé faced disappointment as her song 'Apartment', nominated for 'Song of the Year', lost to Billie Eilish's 'Wildflower'. Additionally, Rosé was nominated for 'Record of the Year' and 'Best Pop Duo/Group Performance' along with Bruno Mars, but she did not secure any wins. Nonetheless, Rosé captured attention with her striking appearance on the red carpet and her memorable opening performance, demonstrating the enduring impact of K-Pop artists.
The Grammy Awards this year showcased an unprecedented prominence of K-Pop, with 'Golden' winning a significant award that highlights the international recognition of K-Pop songwriters and producers. This win validates the musical value they create, proving that their music can resonate on a global scale. It signifies a pivotal moment where K-Pop is solidifying its place not just as a passing trend but as a powerful force in the global music market.
Moreover, Rosé's nomination for 'Song of the Year' emphasizes the influential role of K-Pop female artists. While she did not clinch the award, her performance and style left a lasting impression on fans and attendees, further showcasing K-Pop's appeal to a worldwide audience. Rosé's presence goes beyond just winning; she plays a vital role in building the brand image of K-Pop.
Ultimately, the competition at this year's awards has elevated K-Pop artists' opportunities within the global music scene. With K-Pop enjoying its popularity, such platforms are expected to continue providing more opportunities for K-Pop artists, who are anticipated to grow through diverse musical styles.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: AP
