ONECEAD will operate with a focus on artist management and music production.
This venture aims to strengthen competitiveness in the global artist market in Greater China.
[TVDaily Reporter Kim Ji-hyun] JYP CHINA has teamed up with CJ ENM and Tencent Music Entertainment to establish a joint venture called ONECEAD. This venture combines CJ ENM's global IP expertise and JYP Entertainment's motto, 'Leader in Entertainment,' reflecting aspirations to nurture and expand the next generation of artists. ONECEAD will focus on artist management, music production, performances, and merchandise, gradually expanding its operations in the music business.
Previously, JYP CHINA launched the group BOY STORY through the jointly established NCC Entertainment with Tencent Music. Rooted in the localization strategy, BOY STORY actively engaged in various musical activities and showcased tours, marking a significant precedent for the establishment of ONECEAD. The anticipated synergy between CJ ENM’s content production capabilities and TME’s local infrastructure is expected to bolster its management efforts for the global boy group MODYSSEY.
ONECEAD aims to enhance its competitiveness in the global artist market, particularly in the Greater China region, facilitating diverse activities for emerging artists.
The launch of ONECEAD by JYP CHINA is expected to further expand the trust and achievements JYP Entertainment has garnered in the Chinese market. Notably, the successful case of BOY STORY demonstrates the potential for local artists’ growth, suggesting that ONECEAD may experience similar success.
Collaboration with CJ ENM presents opportunities to maximize content production capabilities. The combination of JYP CHINA's localization strategy and CJ ENM's rich experience appears to create not just challenges but new opportunities. Particularly in artist management and music production, we can expect to set a new standard.
The expansion into the global artist business is anticipated to have a significant impact not only in the Greater China region but across Asia and globally. Through projects like MODYSSEY, ONECEAD is well-positioned to enhance international recognition and strengthen its competitive edge in the market.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: TVDaily
