His brand reputation index saw a 10.16% increase from the previous month.
Park Jung-min and Day6 secured second and third places, showcasing remarkable growth.
[TV Daily Reporter Lee Gi-eun] The rising star brand reputation for January 2026 is topped by trot singer Kim Yong-bin. The Korean Corporate Reputation Research Institute analyzed big data from December 31, 2025, to January 31, 2026, examining consumer behavior through participation, media, communication, and community indices. This data shows a 26.67% increase compared to December. The rising star brand reputation serves as a crucial metric for gauging public interest and engagement across various celebrity categories. The rankings for January feature Kim Yong-bin alongside Park Jung-min and Day6 among the top spots. Kim Yong-bin's reputation metrics include a participation index of 205,545, media index of 659,157, communication index of 1,378,964, and community index of 1,402,524, leading to a total score of 3,646,190, marking a 10.16% increase from the previous month.
Kim Yong-bin, with his charm rooted in the trot genre, has demonstrated the public's affection through this top ranking. His emotional lyrics and notable communication skills significantly contribute to the formation of a loyal fanbase. In an intensely competitive music industry, his unique trot style captures the younger audience and sets new trends.
Park Jung-min, securing second place, is recognized for his relatable characters, which have catapulted him into a successful acting career. His recent works have garnered significant popularity, leading to a rise in brand reputation. Park Jung-min's versatility and exceptional acting leave a positive impression on current and future audiences.
Finally, Day6 has established a track record for reverse popularity, securing both public appeal and trust. Their music invokes deep emotional resonance, exemplifying their growth through audience engagement. They are expected to strengthen their relationship with fans further and solidify their position as comprehensive popular artists.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: TVDaily
