The track features contributions from hitmakers like Bang Si-hyuk and Diplo.
Santos Bravos is gaining attention for their achievements at Fashion Week, expanding their fan base.
[TVDaily Reporter Kim Han-gil] The boy group Santos Bravos from HYBE Latin America has released their second single 'Kawasaki' on January 30, marking the beginning of their global activities. The agency expressed expectations for the group to expand their fan base beyond North and South America.
'Kawasaki' is a club-style dance track that blends Latin urban sound with the unique rhythms of Brazilian music, expressing the thrill of falling in love through the metaphor of a racing bike engine. The lyrics, which combine Spanish, English, and Portuguese, perfectly capture listeners with the diverse vocal tones and strong groove of the members.
The track features contributions from global hitmakers, including Grammy-winning producer Diplo and Bang Si-hyuk, ensuring high quality in the global music market. Collaborators also include Johnny Goldstein, who has worked with Black Eyed Peas, David Guetta, and Madonna, as well as Latin Grammy-winning songwriter Vibarco. In the performance video released on their official YouTube channel, the five members (Drew, Alejandro, Kauê, Gabi, and Kenneth) showcase their charisma on stage. With unique point choreography mimicking riding motorcycles, they captivate the audience.
Santos Bravos also showcased their presence at Paris Fashion Week on January 23, where they performed their debut track '0%' in Willy Chavarria's 2026 Fall/Winter collection 'Eterno', drawing attention. They received acclaim after revealing the music and parts of their performance of 'Kawasaki' to global reporters.
The release of 'Kawasaki' marks a crucial step in establishing Santos Bravos’ musical identity as part of their global success strategy. The blend of Latin urban sounds with Brazilian rhythms offers a unique appeal to their multinational fanbase, which is essential for their expansion worldwide. The song's metaphorical narrative captures the dynamic thrill of falling in love, allowing listeners to easily immerse themselves in its beats.
Formed under Bang Si-hyuk's 'multi-home, multi-genre' strategy, Santos Bravos' musical style is heavily influenced by this framework. Their reality series and debut processes are part of a branding strategy that effectively communicates authenticity and individuality to their followers. Thus, their success serves as a means to convey their story, transcending simple musical achievements.
The accomplishments at Paris Fashion Week further cement their capabilities in both music and performance arts. The intersection of fashion and music breaks traditional boundaries and creates new cultural narratives. In this process, Santos Bravos can enhance their brand image, which is likely to have a positive impact on their future musical endeavors.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: HYBE LABELS
