Park Ji-hyun and Lee Jun-ho followed in second and third place.
Kim Yong-bin has built a strong fandom in the sentiment-driven trot genre.
[TV Daily Han Seo-yul] Kim Yong-bin took the top spot in the November 2025 Rising Star Brand Reputation survey, followed by Park Ji-hyun and Lee Jun-ho in second and third places, respectively.
The Korea Corporate Reputation Research Institute analyzed approximately 61,178,502 pieces of big data collected over the past 30 days to assess brand reputation based on consumer engagement, media, communication, and community indices. This data reflects a 5.16% decrease compared to 64,506,898 pieces in October.
November's Rising Star Brand Reputation rankings include Kim Yong-bin in first place, Park Ji-hyun in second, Lee Jun-ho in third, Park Jung-min in fourth, and Byun Woo-seok in fifth. Kim Yong-bin achieved a total brand reputation score of 2,502,915, garnering 218,368 in participation, 275,717 in media, 1,184,687 in communication, and 824,144 in community.
His brand's dominance is attributed to a strong fan community in the sentiment-driven trot genre. However, his brand reputation score fell by 31.88% compared to October. Park Ji-hyun secured a reputation score of 2,388,095 with participation at 275,302, media at 828,744, communication at 812,151, and community at 471,898. Lee Jun-ho recorded a lower score of 2,315,958, highlighting the connection between artists' branding and consumer interaction.
Kim Yong-bin's achievement is not merely a number but stems from the robust fandom he's cultivated and the quality of his content. The sentiment-driven trot genre appeals to both younger and middle-aged audiences, which explains the widespread affection for Kim Yong-bin's musical style.
Despite the decrease in brand reputation scores, his ability to maintain the top position indicates that he has established a unique foothold in the market. Kim Yong-bin shows no fear of change, continuously engaging in musical experimentation to strengthen his bonds with fans.
Moreover, this reputation lays the groundwork for him to showcase his capabilities as an artist through more projects and activities in the long term. His upcoming various musical endeavors and active communication with fans are expected to draw attention in the future.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: DB
