This reflects HYBE's global influence and the ongoing growth potential of K-pop.
Technological integration and market expansion are highlighted as key strategies.
Bang Si-hyuk, Chairman of HYBE, Lee Jae-sang, CEO, and Isaac Lee, Chairman of HYBE America, have been selected for the '2026 Billboard Power 100.'
The American music outlet Billboard announced its annual list of influential figures in the global music industry. The trio ranked 30th in the 'Leaderboard' category, confirming HYBE's powerful presence in the global entertainment market.
HYBE employs a multi-genre strategy that effectively expands K-pop artists into international markets, with Bang receiving high praise for successfully localizing the K-pop model abroad. Bang's influence continues to shine as he makes his sixth consecutive appearance on the list this year. Particularly, the global girl group KATSEYE has been nominated for the Grammy's 'Best New Artist', indicating continued significance in the industry.
CEO Lee Jae-sang drives the 'HYBE 2.0' strategy, which focuses on integrating content and technology for future growth. Meanwhile, Isaac Lee leads HYBE's global strategy in North America and Latin markets, achieving notable success. As a result, HYBE's artists are gaining attention on Billboard charts, contributing to innovation in the music industry.
The inclusion in the Billboard Power 100 showcases how HYBE's strategic approach is yielding results on the global stage. Under Bang Si-hyuk’s leadership, the company has positioned Korean artists not merely as exports to various markets, but as significant players in the international music scene. This assertion is crucial not only for the continued growth of K-pop but also for creating novel experiences for fans within the evolving global media landscape.
Lee Jae-sang's 'HYBE 2.0' strategy specifically emphasizes the significance of technological integration within the content industry, enhancing the interaction between fans and artists. By establishing an environment that allows for fresh interpretations of pop culture through technology, HYBE is poised to generate opportunities. Moreover, the company’s expansion into Latin markets serves as a promising example of the potential to exert international influence.
Isaac Lee's leadership in North and Latin American markets stands out, breaking beyond K-pop's confines and attempting to fuse various musical genres and cultures. This approach generates positive responses not only by elevating K-pop’s global visibility but also by reflecting the characteristics and cultural identities of Latin America, thereby promoting cross-cultural understanding.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: HYBE
