The track became the fastest K-pop boy group song to reach 100 million streams on Spotify.
CORTIS is expanding its influence by entering the global gaming industry.
[TV Daily Reporter Han Seo-yul] The group CORTIS is making significant strides in the global gaming industry.
According to reports on January 28, the intro track 'GO!' from CORTIS’s debut album has been included in the original soundtrack for Season 4 of the latest 'NBA 2K26'. This inclusion was a proposal from 'NBA 2K', a game series leveraging the popularity of the NBA and renowned worldwide.
The game is famous for its annual soundtracks that reflect current trends, previously featuring artists like Kendrick Lamar and Tyler, The Creator. 'GO!' has rapidly gained prominence, being the fastest K-pop boy group song to reach 100 million streams on Spotify. Fans are demonstrating their approval of the track with its catchy beat and infectious chorus, contributing to its global success.
CORTIS's 'GO!' transcends mere musical achievement and solidifies their position within the K-pop industry. This track's collaborative efforts and creative attempts have the potential to greatly assist in building a global fanbase. Moreover, the inclusion of this song in soundtracks is pivotal in merging modern gaming culture with music, helping to shape a new listener demographic.
Collaboration with major brands like 'NBA 2K' goes beyond simple marketing; it offers transformative opportunities for CORTIS to showcase their music globally. This method serves as a bridge to reach consumers who are engaging with music through games, proving essential as K-pop artists start to interact with the gaming industry more frequently.
The intersection of international games and music represents more than just an opportunity for CORTIS. They are already building trust among global artists with the recognition of their musical talents showcased in their debut album. This trend will likely have a favorable impact on future K-pop artists as well.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Big Hit Music
