They will showcase this track for the first time during their US tour.
This release is expected to solidify UNIS's global presence.
UNIS has initiated a campaign to attract global fans ahead of their first US tour. In the early hours of the 28th, the group released the English version of their second digital single, 'Mwah...', on all online music platforms. The original track, released last December, won over listeners in both South Korea and Japan with its charming vibe and upbeat melody.
The English rendition retains the essence of the original while introducing new lyrics to resonate with global audiences. This release is particularly significant as it coincides with UNIS's inaugural US tour, titled '2026 UNIS 1ST TOUR: Ever Last.' They plan to showcase the English version of 'Mwah...' for the first time during this tour, reinforcing their connection with fans.
'Mwah...' is a candid expression of excitement and complicated emotions surrounding love, having topped iTunes charts in various countries, proving its global impact. UNIS will kick off their tour in Philadelphia on the 30th and will visit a total of 14 cities, including Washington D.C. and New York, to connect with fans.
The release of the English version offers UNIS a chance to broaden their musical reach. Building on their popularity in South Korea and Japan, they could establish a more authentic fanbase in the global market. The fresh and cute expressions in the lyrics, capturing the pure feelings of love, are expected to resonate widely.
During their debut US tour, UNIS aims to break cultural barriers and strengthen musical connections with local fans. The English rendition of 'Mwah...' serves as part of this objective, likely enhancing its appeal in the global market.
Engaging with fans will likely contribute to the growth of the artist. This could serve as a critical opportunity for UNIS to solidify their status as a global trendsetter loved both domestically and internationally.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: F&F Entertainment
