They showcased impressive performances at a fashion show in France, gaining global attention.
Nominated for a rookie award, they are exhibiting rapid growth in their career.
The popular boy group Santos Bravos from HYBE Latin America is set to make their comeback with the new single 'Kawasaki' on the 30th. The song features energetic beats and dynamic performances that showcase the impressive stage skills of its five members.
The group has recently brought on board Lorenzo Posocco, who has styled stars like Dua Lipa and Troye Sivan, as their creative director, enhancing their visual appeal. Posocco shared that collaborating with them is bringing his teenage dreams to reality, emphasizing their energy and appeal in connecting with a global audience.
Recently, they showcased their talents at Willy Chavarria's fashion show in Paris, where they presented a special performance based on the theme of Chavarria's 'Eterno' collection. The members, embodying the spirit of youth today, performed their debut song '0%', receiving enthusiastic responses from the audience. They are rapidly making a mark in the global music scene, as they have been nominated for 'New Male Artist of the Year' at the upcoming '2026 Premio Lo Nuestro' set to take place in Miami on the 19th of next month.
The upcoming single 'Kawasaki' by Santos Bravos highlights strong beats and dynamic performances, reflecting their strategy to compete in the global music market through a K-Pop approach. The song is expected to resonate with audiences, showcasing the members' exceptional stage presence while aligning well with current trends in modern pop music.
The integration of synchronized choreography and fashion during Willy Chavarria's show stood out, leaving a strong impression on the audience and enhancing the overall experience of the performance. Such endeavors not only expand their fanbase but also pave the way for collaborations with global brands, further solidifying their presence.
Moreover, their nomination for 'New Male Artist of the Year' at the '2026 Premio Lo Nuestro' emphasizes their rapid growth, marking their emergence as a noteworthy artist within just a few months. This development marks an interesting trajectory to watch in the future.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: HYBE Latin America
