Fans express disappointment over the repetitive wins for 'Apartment'.
This year, the popularity of 'Golden' by 'K-Pop Demon Hunters' is gaining attention.
The 2025 MAMA Awards took place amid the tragic fire in Hong Kong, with singer Rosé taking home the top award again. However, given the outstanding content like 'K-Pop Demon Hunters', some reactions feel the win was somewhat predictable. Held on the 28th at the Kai Tak Stadium, the event was hosted by Park Bo-gum in a somber atmosphere following the tragic incident, where organizers opted for a more subdued presentation, lacking flashy effects, and attendees donned black outfits to express their condolences.
While Rosé garnered the award for her song 'Apartment', this year, the strong performance of 'Golden' by 'K-Pop Demon Hunters' should not be overlooked. 'Golden' showcased the talents of Korean artists in turning a viral trend into a global hit. Additionally, 'K-Pop Demon Hunters' played a significant role in popularizing Korean content globally, positively impacting the tourism industry.
Moreover, Rosé's absence further disappointed fans, as the repeated win for 'Apartment' indicated a sense of monotony. Many among the K-pop fandom express exhaustion over the two consecutive wins, prompting the MAMA organizers to prioritize a thoughtful conclusion to the event amidst the tragedy.
Rosé's win at this year's MAMA Awards stands out, yet the mixed reactions highlight the diverse competition among content. While 'Apartment' is based on its past success, 'Golden' by 'K-Pop Demon Hunters' also emerged as a strong contender. This situation is not only about musical achievements but also reaffirms the status of K-content in the global market.
Fans hope for musical originality and growth each year leading to award results. However, repetitive wins may contradict these expectations, leading to a cycle of fixed narratives surrounding certain artists. Had 'Golden' been the award winner this year, it could have underscored the innovation within K-pop even further.
The MAMA Awards must adapt to reflect the diversity of content, recognizing the unique achievements of each artist going forward. Industry insiders suggest that communication with fans is essential for change, a factor that could illuminate a brighter future for K-pop.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: TVDaily
