Overseas travel searches have surged dramatically, particularly for Busan in Asia.
This tour contributes to enhancing Korea's image, solidifying BTS's position as a global icon.
The announcement of BTS's upcoming world tour has generated a notable surge in global tourism and economic activity. Kicking off on April 9 at the Goyang Sports Complex, they are set to perform in 34 cities across North America, Europe, South America, and Asia, encompassing a total of 82 shows. This extensive touring endeavor is already impacting regional economies significantly, as confirmed by various studies.
According to Hotels.com, within 48 hours of the tour announcement, travel searches from overseas to Seoul soared by 155%, while searches for Busan skyrocketed by an astonishing 2375%. Major Asian nations also witnessed exponential growth in travel inquiries to Busan, as both international tourists and locals are eager to visit Seoul and Busan.
In addition, Brazilian media highlighted the upcoming BTS concert in São Paulo, reporting a 600-fold increase in search volume for bus tickets post-announcement. The Guardian pointed out the positive economic effects of this tour on various cities, analyzing potential boosts in tourism demand that such global events can create. Current studies indicate that a single concert ticket can result in more than three times the spending in the local economy, suggesting that BTS's upcoming tour could far exceed these figures.
BTS's upcoming world tour extends beyond mere concerts to significantly influence the global economy. In particular, there's an explosive rise in tourism demand in Asian countries, which underscores BTS's status as a cultural icon. Their music and performances contribute not just to entertainment but also to positive ripple effects across various industries.
As artists, BTS have utilized their creations to promote Korean culture and sentiments on a global scale. This contribution transcends musical success and plays a crucial role in enhancing Korea's image and status. With this tour attracting fans from around the world, it represents an important cultural phenomenon as these fans are likely to visit Korea.
From an economic perspective, the impact of a single concert on the local economy is unimaginable. The resources fans spend to attend shows inject significant energy into various sectors, including tourism, accommodation, and food and beverage services. Experts predict that the economic effects expected from BTS's tour will be unprecedented compared to past concerts.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: TVDaily
