The donation is expected to assist in rescue and recovery efforts.
The awards ceremony will proceed as scheduled to honor the fire victims.
[TV Daily Reporter Lee Gi-eun] CJ Group has announced that it will donate approximately 3.8 billion won to the victims of the recent Hong Kong fire disaster in conjunction with the upcoming '2025 MAMA AWARDS.' On the 28th, the group revealed via the Chinese social media platform Weibo that it would contribute 20 million Hong Kong dollars (about 37.8 million won) to the 'Support Fund for Wang Fuk Court in Tai Po.' They expressed their condolences and hope that the donation will assist in the rescue and recovery efforts. The fire occurred at the 'Wang Fuk Court' in Tai Po on the 26th at 2:52 PM local time, resulting in 83 confirmed deaths and 279 people reported missing as of the morning of the 28th. CJ Group emphasized its commitment to corporate social responsibility, stating that it aims to share in the sorrow and support the victims through this donation. The '2025 MAMA AWARDS' will proceed with some changes to honor the victims and will involve additional donations for their support.
CJ Group's recent donation underscores its commitment to corporate social responsibility. By linking its charitable activities to a cultural event like 'MAMA,' the group not only aims to impact positively on a larger audience but also to provide tangible support for the recovery of fire victims. This gesture may build social trust as companies express solidarity with disaster-affected communities. Moreover, CJ Group's approach goes beyond mere donations; by integrating this act into the '2025 MAMA AWARDS,' they are sending a message about the ongoing need for support. This alignment with a significant cultural event elevates awareness of social issues and promotes community solidarity. Ultimately, the donation to the affected community offers not only financial assistance but also emotional support and comfort. CJ Group's response sets a commendable example for how companies should engage with societal disasters.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: TVDaily
