BLACKPINK and Im Young-woong took the second and third spots respectively.
The analysis suggests that strengthening communication with fans is key.
In January 2026, BTS took the top spot in the singer brand reputation rankings, announcing their full-group comeback. The Korea Corporate Reputation Research Institute analyzed data from December 24, 2025, to January 24, 2026, revealing BTS's brand reputation index of 7,409,314, reflecting an 8.81% increase from December. Notably, their community index reached 3,674,716, indicating more active engagement with consumers. In addition to BTS, BLACKPINK and Im Young-woong are also ranked high, with BLACKPINK’s brand reputation index increasing by 76.65% to 6,213,487, showcasing their strong connection with fans.
BTS's top ranking in the January 2026 brand reputation reflects a strong bond with their fanbase. They are garnering significant interest ahead of their world tour, with brand consumption rates increasing by 12.90%. Additionally, the rise in their community index signifies smooth communication with fans, proving that their music and message are still inspiring many.
BLACKPINK's second-place ranking is also noteworthy. They have closely engaged with their fanbase through various issues last year, contributing to their brand's rise. Their fan interaction has led to tangible achievements, which might ultimately result in more content creation and activities.
Im Young-woong, ranking third, experienced a drop in brand reputation index compared to last month. However, his community and communication scores remain high, showcasing his positive influence and strong relationship with fans. Sustaining such relationships is crucial for long-term survival in the entertainment industry.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: TVDaily
