The album themes resonate deeply with their fans, focusing on identity and emotions.
The special performance for the world tour holds historical significance.
[TVDaily Report] BTS is on the brink of a comeback after 3 years and 9 months with their fifth full album, 'ARIRANG', set to release on March 20. This marks their first album since 'Proof' in June 2022.
'ARIRANG' explores themes of identity, longing, and universal love. Following the completion of military duties, the members plunged into music production and preparations for a world tour in the U.S., with this album being the culmination of their efforts.
As news of the album release spread, both the fandom and the global music market responded enthusiastically. According to YGPlus on the 23rd, 'ARIRANG' has garnered 4.06 million pre-orders just a week after starting sales on the 16th, exceeding the previous record of 3.42 million. It seems likely that this album will surpass past sales records. Additionally, on Weverse, the membership subscriber count surged threefold after announcements regarding the new album and world tour, while pre-saves on Spotify skyrocketed past 200,000 within days.
Furthermore, the pre-sale for the world tour 'ARIRANG' commenced on the 22nd for membership holders, selling out within hours. Approximately 150,000 fans are expected to attend the performances at Goyang Sports Complex. Additionally, tickets for U.S. and European shows sold out rapidly, confirming extra performances. Notably, BTS is planning a special concert at Gwanghwamun Square, a historical first for a single artist's concert.
The upcoming album 'ARIRANG' represents a significant milestone in BTS's musical evolution and symbolism. With the album's themes focusing on identity and longing, it holds a special meaning for fans, especially with the members returning to activities after military service, thus strengthening their bonds with their audience.
Moreover, the impressive sales figures suggest BTS retains a strong foothold in the global music market. Their fandom extends beyond mere consumption of music, creating deep connections with the artists and supporting their endeavors. The surge in membership subscriptions reflects this fandom's strength.
Lastly, BTS's plans for a special concert are noteworthy. The performance at Gwanghwamun Square carries historical significance, and it is attracting heightened anticipation among fans. This large-scale global live broadcast will not only highlight their musical achievements but also amplify their cultural relevance.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Big Hit Music
