The song has especially become a cultural phenomenon through the 'Antal Challenge.'
This success further solidifies TWS's position within the K-pop market.
[TV Daily Reporter Kim Hangil] The K-pop group TWS has captured the attention of audiences on TikTok, solidifying their reputation as 'challenge hit-makers.' As of January 23, their mini album 'play hard' title track 'Overdrive' has surpassed 1.1 million uses on TikTok, marking an unprecedented increase of over five times compared to the previous month.
Moreover, the total views on TikTok videos featuring 'Overdrive' have reached an astonishing 2.5 billion, making it one of the standout achievements among K-pop boy groups. The song continues to hold a strong position on the Korean music charts, including 'Top 50' and 'Viral 50,' due to its surging popularity.
Notably, the 'Antal Challenge,' the core dance of 'Overdrive,' has become a cultural phenomenon this winter, drawing attention from major stars and showcasing TWS's creative ability in producing engaging content. Fans are looking forward to their upcoming tour starting in Macau, which promises to unveil even more exciting performances.
The musical composition of TWS's 'Overdrive' stands out with its engaging beat and compelling dance performance, captivating both fans and audiences alike. The song’s catchy melody and rhythmic elements resonate well with listeners, showcasing the group's ability to connect with public sentiment.
Moreover, the active participation of their fandom, coupled with the influence of social media, has led to the organic spread of the 'Antal Challenge,' significantly boosting TWS's visibility. Not only on YouTube and Instagram but also TikTok, the challenge is creating a strong impact and shaping new consumption trends in K-pop.
These achievements illustrate that TWS is not merely achieving musical success but is establishing themselves as a vital part of modern pop culture. They continuously innovate by creating new content across various platforms, strengthening their standing within the K-pop industry.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Pledis Entertainment
