BTS Surpasses 4 Million Pre-orders for New Album 'ARIRANG'

BTS's new album 'ARIRANG' has exceeded 4 million pre-orders just a week after its release. According to the distribution agency YG Plus, as of January 22, the pre-order volume has reached 4.06 million, showing a swift increase since the reservation sales began on January 16.

This remarkable feat indicates a significant surge compared to the pre-order record of their previous album, 'MAP OF THE SOUL: 7,' which had 3.42 million pre-orders. With about two months remaining until its release, excitement is building around how many more pre-orders 'ARIRANG' will achieve.

The global interest in BTS's comeback is further highlighted by the threefold increase in membership on the global fan platform Weverse following the announcement of the album and world tour. Moreover, on Spotify, the pre-save hit a million in just two days and reached 2 million on the fourth day, generating substantial buzz.

The new album 'ARIRANG' marks BTS's long-awaited return as a complete group after nearly 3 years and 9 months, generating a surge of anticipation among fans. The themes of identity and universal love in the album resonate deeply with the fan base, indicating that many will find personal connections in the music.

Moreover, the rapid increase in pre-save numbers showcases emerging trends within the music market, reiterating BTS's strong position in the global music industry. There is growing excitement about whether they can surpass the pre-save record set by Taylor Swift, sparking considerable interest.

BTS's enhanced communication with their fan base is also noteworthy. The significant growth in Weverse membership highlights the increasing expectations from fans and their desire for accessible content. These dynamics are likely to positively influence album sales in the near future.

This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.

Photo: Big Hit Music